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The 3 C's of Marketing


As you’re marketing yourself or your business, remember these three C’s.


(1) CLEAN: You should always have a clean design. Less is more. You don’t have to have everything on one ad or flier. Sometimes you have to ask yourself, “Can I say the same thing in fewer words?” Also, don’t use too many fonts or elements to distract the viewer.


(2) CRISP: The first thing you should always check when proofing anything that has your company’s logo on it — whether it be a flier, brochure, mailer, form, etc — is your branding. Check your logo! I can’t tell you how many times I’ve seen fuzzy logos that aren’t crisp, even from reputable organizations with good designers. Your brand is everything, check and make sure it’s the right logo and that it’s tack sharp. A big pet peeve of mine.


(3) CLEAR CALL: What do you want people to do whenever they look at your ad or flier? Do you want them to call you? Do you want them to sign up for a program or class? What next step do you want them to take? If you’re selling tickets for example, do you have a number they can call? Think through every element and what you want people to do when they see what you’ve created.


BONUS: Another thing you can do when you’re working on a project is to get input for a trusted friend (designer) or another co-worker. The more eyes the better. They may spot something that could save you from publishing a misspelling or a tweak that might make your project pop even more. I always ask for feedback because at the end of the day those adjustments make what we’ve been working on that much better, which is a win-win for everyone.


Last, but not least, I’m thankful for the great coaches that I’ve had in my career. They’ve shown me these things and they make a HUGE difference. Just trying to be a Barnabas (encourager) and share some things I’ve learned along the way.


If I can help you or your organization with any marketing needs or visual storytelling (photography or videography), don’t hesitate to shoot me a message or give me a call at 803-720-9105.


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